Enquiries7 min read
Care home enquiries have dropped: what to check first
A sudden drop in enquiries is usually one broken thing, not a market shift. The order to check things in, fastest first.
Len Burgess8 October 2026
Read nowDigital marketing agency delivering results for the care sector
More enquiries.
Fewer empty beds.
TRG Digital is a specialist agency for the UK care sector. We grow your enquiries, build your website, and develop the software that sets you apart, all under one roof.
Care-sector specialistsFound on Google & BingEnquiries, not clicks
careassura.com
careassura.com
carestreamai.com
carestreamai.com
carestreamai.com
careassura.com
trgdigital.com/tools
crosswayscarehome.co.uk
trgdigital.co.uk/designs
trgdigital.co.uk/designs
trgdigital.co.uk/designs
trgdigital.co.uk/designs
trgdigital.co.uk/tools
trgdigital.co.uk/tools
trgdigital.co.uk/tools
trgdigital.co.uk/tools
trgdigital.co.uk/tools
careassura.com
careassura.com
carestreamai.com
carestreamai.com
carestreamai.com
careassura.com
trgdigital.com/tools
crosswayscarehome.co.uk
trgdigital.co.uk/designs
trgdigital.co.uk/designs
trgdigital.co.uk/designs
trgdigital.co.uk/designs
trgdigital.co.uk/tools
trgdigital.co.uk/tools
trgdigital.co.uk/tools
trgdigital.co.uk/tools
trgdigital.co.uk/tools
Care brands powered by TRG Digital
What care providers say
In their own words
“TRG built our new website with more focussed content and a live room availability feature. Since its launch in early August, we have had 5-10 new enquiries weekly and as a result we are currently fully occupied with a waiting list.”
Bryoni
Crossways Care Home
New website with live room availability
Read the case study“We have a new website developed and built by TRG and the process was seamless from start to finish. We incorporated all the nursing home tools TRG offered us and our traffic but importantly enquiries has increased dramatically.”
A. Arbery
Ferndale Nursing Home
New website with the nursing home tools
Read the case study“We’ve been using TRG SEO services for a while now, their understanding of the sector is vast and that has helped with increases in direct enquiries.”
R. Mannick
F Healthcare Ltd
Care SEO
A leading digital marketing agency with a creative kick
Websites, SEO, paid media, AI and software, built for care.
At TRG Digital we build lead-generating websites and run digital marketing campaigns with one job: turning online visibility into real enquiries, visits and move-ins. We work only with the care sector, care homes, nursing homes and domiciliary care, so everything we do is shaped around how families actually search for, compare and choose care.
From search-optimised websites and Google & Meta advertising to organic SEO and custom software, we bring every channel together into one joined-up strategy. The aim never changes: more qualified enquiries, fewer empty beds, and a digital presence families trust at the moment they need it most.
Care-only
It’s the only sector we work in
2 products
Built & shipped in-house
One team
Marketing, web & software
Enquiries
The metric we’re measured on
The economics of care
There has never been a better time to attract private residents and service users
Running a care or nursing home has never cost more. Daily running costs, staff salaries and National Insurance climb year after year, and they show no sign of slowing down.
Yet the fees local social services pay are not keeping pace. On average, council funding covers only around 85% of a typical private weekly fee, so every council funded place widens the gap between what it costs to deliver outstanding care and what you actually get paid for it.
That makes private residents and service users more valuable than ever, and we help care providers attract them.
The fee gap
Private room, per week£1,500
Council pays, on average (85%)~£1,275
That is £225 a week you are missing, on a single council funded place.
Missed revenue on just one room
£2,925
3 months
£5,850
6 months
£11,700
12 months
Based on a £1,500 a week private room at an average 85% council fee.
And these keep rising
Daily running costsStaff salariesNational Insurance
Our core servicesKnow what you want? Book a free demo
Search Engine Optimisation (SEO)
See serviceWhen a family searches for care in your area, you need to be the home they find first. We build a reliable, long-term SEO presence, local pages, content and technical fixes, so you rank for the searches that actually bring enquiries, not vanity keywords.
Local SEO
See serviceCare is a local decision. We get you to the top of the map and the local results, Google Business Profile, local pages, citations and reviews, so families searching for care in your town find you and choose you first.
Google Profile & Reviews
See serviceFamilies judge you on Google before they ever reach your site. We fully manage your Google Business Profile and grow genuine reviews, keeping your listing accurate and active and responding to every review, so you win the local map and the trust that turns into enquiries.
Content Creation
See serviceFamilies research care long before they call. We plan and publish genuinely useful, care-aware content on a steady schedule, so your website earns Google’s trust and grows your organic traffic and enquiries month after month.
Conversion Rate Optimisation
See serviceMost care websites lose the majority of their visitors. We turn more of the traffic you already have into enquiries, clearer journeys, stronger calls to action, faster pages and rigorous testing, without spending more on advertising.
Website Design & Development
See serviceWe design and build fast, mobile-first care websites that families trust and search engines love. From a full redesign to a brand-new site, every page is built to answer real questions and turn visitors into enquiries.
Paid Media Advertising & PPC
See serviceWasting budget on clicks that never call? Our Google and Meta campaigns put you in front of families actively looking for care near you, and we measure success on enquiries and filled beds, not impressions.
Care Tools & Technology
See serviceOur proprietary family care tools, funding calculators, NHS Continuing Healthcare and Funded Nursing Care checkers, a local-council guide and more, plus live room availability and built-in accessibility. We add them to your site as gateway tools that bring searching families in and turn them into enquiries.
Custom Software Development
See serviceWhen off-the-shelf tools don’t fit, we build bespoke platforms for the care sector, the same capability behind our own products, CareStream and CareAssura. Automate the busywork and give your team tools built for care.
Need a new website?
A new website that families trust and carers apply through
Tell us about your care service and we will come back with ideas for your new site and a fixed price in writing, with a reply from a person within one working day.
- Built from scratch for care providers
- Approved by you before launch
- Yours to own
Get more enquiries
Everything you need to turn interest into enquiries
A complete growth toolkit we can bolt onto your marketing, capturing, answering and following up every enquiry automatically, so more of them become filled beds.
Custom CRM
One place to capture, track and follow up every enquiry, so no lead ever slips through the cracks.
Voice AI
An AI receptionist that answers calls day and night, books tours and takes details when your team can't pick up.
Forms, Surveys & Quizzes
Interactive forms and quizzes that qualify families and turn curious visitors into real enquiries.
Websites, Funnels & Landing Pages
High converting sites and campaign funnels built to guide families from first click to booked enquiry.
Chat Widget / Conversation AI
An on-site AI chat that answers questions instantly and captures enquiries around the clock.
Call Tracking
See exactly which ads and pages drive your phone calls, so you spend only on what fills beds.
Missed Call Text-Back
Automatically texts back any missed call within seconds, recovering enquiries you would otherwise lose.
Ad Manager (Google/FB/Insta Ads)
Google, Facebook and Instagram campaigns run in one place and measured on real enquiries, not clicks.
Full SaaS Stack Build
We build the complete platform behind it all, bespoke software made only for the care sector.
Proprietary technology
Tools families come for, enquiries you keep
We build our own family-facing care tools, funding calculators, NHS checkers, a dementia signs self-check and more, right into your website. Families are already searching for these answers, so when they find them on your site, they use them, and become enquiries.
- Funding calculators for all four UK nations
- NHS Continuing Healthcare & FNC checkers
- A private dementia signs self-check
- Branded in your colours, on your site
Care funding calculator
Step 3 of 475%
Their finances
Savings & investments£18,000
Property value£320,000
Weekly income£310
Do they own their home?Yes
See who pays →
Our work in action
From search to enquiry, we build the whole journey
A fast site on every device, found across Google and Bing, turning searches into enquiries delivered straight to you. Here's what that looks like.
Our work
From WordPress to enquiry engine
We rebuilt Crossways Care Home and Ferndale Nursing Home end to end: fast new websites, a local page for every search, family tools, AI chat and live room availability, all of it live on their domains today, and documented step by step.
- 67 local landing pages across the two homes
- 19 family tools, from funding calculators to AI chat
- Live room availability the managers update in one tap
crosswayscarehome.co.uk
crosswayscarehome.co.uk, live now
Making sense of a complicated industry
Specialist care marketing, from day one.
Care isn't like other sectors. Families researching a care home are often doing it in a stressful, emotional moment, weighing up CQC ratings, funding routes and care types while trying to find somewhere they can trust. Generic agencies treat care like any other industry. We do the opposite: everything we market and build is shaped around how care decisions are really made.
That focus changes the work. Our care home websites are built around the questions families actually ask. Our paid campaigns target the people genuinely searching for care near you. And our SEO and content earn the organic visibility that brings enquiries in month after month, without paying for every click.
The aim is simple: take the complexity off your plate and turn it into a steady flow of qualified enquiries, more families finding you, more visits booked and fewer empty beds, backed by a team that understands care, regulation and the families behind every enquiry. When it's time to scale, our custom software joins it all up.
Care sector specialists, it’s all we do
Marketing, websites & software under one roof
Google & Meta advertising specialists
Two live products built in-house
Measured on enquiries, not vanity metrics
Does this sound like the marketing support you've been looking for?
Submit a project enquiryProven across the care sector
We measure success the way you do
No vanity metrics. Everything we build, run and optimise is judged on the outcomes that actually grow a care business, qualified enquiries in, and empty beds out.
More enquiries
Campaigns tuned to fill beds, not chase clicks.
Higher occupancy
Fewer empty rooms, more residents, more revenue.
Lower cost per enquiry
More value from every pound of marketing budget.
Stronger local visibility
Found first when families search for care nearby.
Live results from our latest care campaigns and websites are landing now, ask us for the most recent figures from real client work.
Get the numbersBuilt by us
We build our own software for care
We don't just talk about custom development, we ship it. Four of our own products are live and used across the sector today, which keeps us close to the problems our clients face every day.
An AI policy, training and CQC platform built for care teams. CareStream answers staff questions in over 60 languages, grounded in the provider’s own policies and documents, turning compliance from a burden into something your team can actually use day to day.
- AI answers in 60+ languages
- Policies, training & CQC tools
- Grounded in your own documents
carestreamai.com
A UK care home directory that helps families find, compare and choose the right care with confidence, and connects providers with genuinely interested enquiries. It’s the same lead-generation engine we put to work for our clients.
- UK-wide care home directory
- Compare homes with confidence
- Connects families to the right care
careassura.com
A free home care matching service for families across England. Families answer a few short questions and are matched with one CQC-registered agency that covers their postcode and has room for new clients. Agencies receive exclusive, verified enquiries and pay only for the ones they get.
- Matches families with one CQC-registered agency
- Verified address, mobile and email on every enquiry
- Exclusive enquiries for home care agencies
hellohattie.co.uk
Independent care market reports for every council area in England: who needs care, who provides it, what the council pays and what it plans next. Built for care providers, investors, lenders and advisers who need to understand a local market before they open, buy or bid.
- A report for every council area in England
- Every care home of 20+ beds named
- Demand, supply and fees projected to 2031
orreryintelligence.com
More enquiries
Fewer empty beds
Get found first
Fill your beds
Built for care
More enquiries
Fewer empty beds
Get found first
Fill your beds
Built for care
More enquiries
Fewer empty beds
Get found first
Fill your beds
Built for care
More enquiries
Fewer empty beds
Get found first
Fill your beds
Built for care
Start your project
Let's fill your beds
Tell us where you want to grow, more enquiries, a new website, or custom software, and we'll come back with a clear plan to get you there.
- A reply within one business day
- A free, no-obligation plan for your growth
- Specialists who already know the care sector
- One team for marketing, websites & software
Prefer to talk? Call us or book a free demo.
Ready to outrank your competition and reduce empty beds?
Stop losing enquiries to competitors who simply show up first. Let's get your home found, chosen and full.
The technology we build on
Google Cloud
Vercel
GitHub
Google
OpenAI
Claude
Supabase
React
TypeScript
Tailwind
Node.js
Meta
Cloudflare
Twilio
Stripe
Next.js
Meta Ads
Semrush
SendGrid
AWS
Pinecone
Hugging Face
Google Cloud
Vercel
GitHub
Google
OpenAI
Claude
Supabase
React
TypeScript
Tailwind
Node.js
Meta
Cloudflare
Twilio
Stripe
Next.js
Meta Ads
Semrush
SendGrid
AWS
Pinecone
Hugging Face
Knowledge Hub
Insight for the care sector
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